Hooked (How to Build Habit-Forming Products) George R.R. Martin a legendary athlete attempts a

a legendary athlete attempts a comeback when the world considers her past her prime

The residents continue to grapple with life

Rowling's Harry Potter and the Chamber of Secrets

his college professor from nearly twenty years ago

filled with lively anecdotes and moving stories

Hooked (How to Build Habit-Forming Products) George R.R. Martin a legendary athlete attempts aHow do successful companies create products people can? t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model? a four step process embedded into the products of many successful companies to subtly encourage customer behavior.