The alternate name has no effect on gameplay. If you put Thrum of the Vestige in your Commander deck, you're in fact putting in a Lightning Bolt as far as singleton deckbuilding rules go
The location itself works well with King or Prince characters, lowering the cost of your other characters by one when you have a royal on the rock
The only other upside I might see is with proliferate, but even with that strategy, the mana value seems too expensive and curve-unfriendly
That doesnt mean all the value in this set is just in One Ring
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Of course, were still playing a game, and even if our primary goal is for it to simply be fun, each of us also wants to win our fair share