Well, Kyles articles are super cool regardless
Last week, I began walking through the history of token design
Bladewing, Deathless Tyrant wants to create a whole bunch of zombie knight tokens, but the deck lacks the actual support to make those tokens into something more threatening than base 2/2 creatures with menace
You can just run them as you think your deck is weak and needs to take risks on lucking out and getting the good end of the variance to be able to win much
Oloro, Ageless Ascetic Oloro, Ageless Ascetic has the best colors for tutors, board wipes, counterspells, and even planeswalkers
These are the common standards, but a local printer might have their own preferences for bleed or trim that are worth knowing ahead of time