ARDUINO PORTER'S FIVE FORCES TEMPLATE RESEARCH Data & Analytics Building relationships with potential customers

Building relationships with potential customers across different industries is key

£100M+ invested

2M bookings from segment (FY2025)

It generates revenue through long-term contracts

PlanHub's market share is approximately 5%

ARDUINO PORTER'S FIVE FORCES TEMPLATE RESEARCH Data & Analytics Building relationships with potential customersDon't Miss the Bigger Picture Arduino operates in a fragmented hardware software ecosystem where supplier inputs, open source competitors, and evolving DIY demand shape margins and growth this snapshot highlights key pressures and opportunities but only begins to map strategic levers. Suppliers Bargaining Power Semiconductor component dependency Arduino depends on few silicon vendors Renesas, Nordic Semiconductor, STMicroelectronics for core MCUs; in