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and Nadar: Gaspard Felix Tournachon (Phaidon
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Reaching the Interactive Customer: Integrated Services for the Digital World Senator Edward M. Kennedy and Nadar: Gaspard Felix TournachonThrough either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see' what's happening in the world around them. Reaching The Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of
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