CloudLift Bra with CloudWire collection_shapewear_tummy_control CloudWire™ provides comfortable underwire support

CloudWire™ provides comfortable underwire support thanks to embedded flexible wire that's cushioned in foam

wireless bra that lifts without sacrificing comfort

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• Flexible boning at the side of the bust keeps everything centered and adds support

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CloudLift Bra with CloudWire collection_shapewear_tummy_control CloudWire™ provides comfortable underwire supportForget what you know about push up bras. The CloudLift Bra is designed to give you a lifted look, not a larger cup size. It looks natural, feels incredible, and is totally everyday wearable. Boost technology pushes from the lower cup only, creating a more rounded swell and increased firmness. Molded foam cups provide shape and modesty without ever digging into your neckline. Cloudwire technology embeds a semi flexible wire inside a cushioned channel