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Face Card Valid
with a significant drop-off in 2024
Potential Core Brands
There has been an increase in willingness and desire to experiment with various haircare products amongst the African American and Multicultural consumer
reduce styling and maintenance
Black Beauty Pacesetters: New Product Innovation (2024 Update) Braids Face Card ValidSSI defines Black Beauty and uncovers unique insights related to key growth drivers & detractors and shifting industry dynamics. Framing Multicultural Beauty Across Categories, Market Size, Potential Core Brands, and Affinity Brands. There has been an increase in willingness and desire to experiment with various haircare products amongst the African American and Multicultural consumer. A large percentage of African American and Multicultural consumers
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