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Gentle and mildly cool
For the child who objects to toothpaste itself
new science
70% report improvement and none report it getting worse
or it tastes wrong
The Gentle Ritual bundle Gentle and mildly coolTwo formulas, neither of them sharp. Mild mint for the morning, warm clove for the night. Why Peg Paste? Your enamel is 97% hydroxyapatite. Peg Paste is made from that same mineral. Most toothpaste cleans the surface and stops there. Hydroxyapatite goes further, filling the microscopic gaps worn enamel leaves behind. Backed by clinical studies In human research, hydroxyapatite reduced dentine sensitivity in a 2023 meta analysis, remineralised enamel
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