Idea Document: On the Shoulders of Giants JohnGall made its selection on March

made its selection on March 20

The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity—a quality for which it is both criticized and admired

Instead it offered a wide variety of inventive critical writing on all aspects of culture

explained to us (and you) by a generous expert

Born in Japan

Idea Document: On the Shoulders of Giants JohnGall made its selection on MarchThis one is from a compilation book series that reprinted articles published in idea magazine. The editors selected thirty articles about Japanese typefaces and typography, along with their take on Latin types and Western typography, printing, and publishing. This one has all sorts of clues to things Japanese and Western. Its totally worth digging into it. Be the first (and only) on your block to get this book.