Hair Texture Continuum [2023 Update] Brand Trust Consumers are more inclined to

Consumers are more inclined to experiment with new cosmetics and hair accessories

Natural ingredients vs

or  personal reviews or recommendations

hair is empowering

or take steps to maintain their scalp health

Hair Texture Continuum [2023 Update] Brand Trust Consumers are more inclined toThis study builds upon SSIs 2019 and 2021 Texture Continuum reports. In the first texture study SSI created a total market segmentation based on all ethnicity groups. In 2021 and 2023 this report has drilled down to the core multicultural haircare consumers: African American, Latina, and multiracial women. These consumers represent around one third of women in the United states, with this proportion predicted to increase considerably over the next 20