Joico JoiFull Volumizing Shampoo Wheat Protein Comfortable enough to wear on

Comfortable enough to wear on its own

Treatment-grade scalp care powered by the brand's renewal science

Layer more for added volume

healthy appearance

Non-comedogenic and hypoallergenic

Joico JoiFull Volumizing Shampoo Wheat Protein Comfortable enough to wear onJoico JoiFull Volumizing Shampoo gives fine and thin hair the lift and fullness it needs without a stiff or coated feel. It cleanses gently while adding body at the root, so hair looks fuller and moves freely from the very first wash. The lather rinses clean and weightless, leaving strands feeling soft and airy rather than slick or heavy. As the opening step in a volume routine, it preps limp hair to hold shape and bounce through the day. Because it