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The Elements of Choice : Why the Way We Decide Matters [Paperback] Eric J. Johnson by Eric J. Johnson book readers are encouraged to cultivateThe Elements of Choice: Why the Way We Decide Matters by Eric J. Johnson Dive into the fascinating world of decision making with "The Elements of Choice" by Eric J. Johnson. In this insightful book, Johnson explores the intricate processes that shape our decisions, from the subconscious factors that influence our choices to the cognitive biases that can lead us astray. Drawing on decades of research in psychology, economics, and behavioral science,