You can now have your creature deal excess combat damage to your opponent on the turn you cast it, getting around their blockers
As one of the best burn commanders, Imodane also gets around how reds burn spells are designed
New players and random casual players seem unlikely to spend $10 on one booster when they could be buying several cheaper boosters (or some sort of preconstructed deck product) for around the same price
I just think that's so neat
Set Mechanics and Themes Since Amonkhet is a top-down design based on Egyptian mythology its bound to have Egyptian-inspired themes
Also, note it's power in any deck, but in tempo, aggro with Anthem effects, artifact and dorks matter like Losheen, Hate Bears, Auras, Equipment, Voltron, +1/+1 counters matter and more this is a must kill on sight guy