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Analyzing Strategic Behavior in Business and Economics: A Game Theory Primer Wegmans to Whole Foods®: they’reAuthor: Thomas J. Webster Category: Business & Finance Language: English Publisher: Lexington Books Publication date: February 7, 2014 This textbook is an introduction to game theory, which is the systematic analysis of decision making in interactive settings. Game theory can be of great value to business managers. The ability to correctly anticipate countermove by rival firms in competitive and cooperative settings enables managers to make more