Organic Hojicha Powder chasen the region Japanese tea masters

the region Japanese tea masters have relied on for over 800 years

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The tool that makes or breaks your matcha

Roasted over charcoal for a smooth

Organic Hojicha Powder chasen the region Japanese tea mastersNot matcha. But just as good. Hojicha is what happens when green tea leaves are roasted over charcoal. The heat transforms the flavour completely: grassy becomes toasty, bitter becomes smooth, and the result is something closer to cocoa than tea. Rich, nutty, with a natural caramel warmth and almost no bitterness. It's naturally low in caffeine, which makes it the one you reach for in the afternoon or evening when you still want something that feels