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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value Author: Anuj Saxena

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Author: Anuj Saxena

Author: Sondra Shaw-Hardy

has been a network design specialist for the Walt Disney World Resort

and can create crippling stalemates in the passage of bills and laws through the highest hands in government

who taught at universities in England

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value Author: Anuj SaxenaAuthor: Mike Wilkinson Category: Business & Finance Language: English Publisher: McGraw Hill Education Publication date: September 19, 2011 A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay morewhich is good news for you and your business.

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