Carousel saleAW24 playful packaging that doesn’t take

playful packaging that doesn’t take itself too seriously—this takeaway-style box is a little slice of Tokyo

It’s one of those tops you’ll find yourself washing on rotation because your kid refuses to wear anything else

most importantly

lightweight knits or worn-in Breton stripes

button-through front

Carousel saleAW24 playful packaging that doesn’t takeCarousel by Toys by People is built around one of the main things babies seem to love most: dropping objects into holes and then immediately trying to get them back out again. The centre section spins as the pieces move through it, which somehow makes the whole thing feel endlessly fascinating without actually doing very much at all. Babies can post the rattling shapes through the top, rotate the middle with their hands, watch the objects travel down