AMERICAN CREW FIRM HOLD STYLING GEL 250ML Shampoo helps to nourish the cuticle

helps to nourish the cuticle + seal in hydration

while the oil seals all the super stuff into your hair for longer

• Absorbs quickly without leaving a greasy feel

The superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot

FadeStopFormula minimizes colour fading with every use

AMERICAN CREW FIRM HOLD STYLING GEL 250ML Shampoo helps to nourish the cuticleAmerican Crews strong hold hair gel, Firm Hold Styling Gel, delivers maximum holding power with a high shine finish. Enriched with natural extracts like Vitamin B5, this gel helps your hair look thicker while providing added shine. Perfect for all day hold, this alcohol free formula offers superior control without drying out the scalp, thanks to its low pH. Achieve a polished, structured look with our strong hold hair gel, ideal for men seeking