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ISBN-13: 9780062513007
and more or less everything under the sun
this book is an excellent introduction
While the nation mourns
Includes a character guide
Marketing Management Machinery ISBN-13: 9780062513007Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy based approach covers critical, fundamental topics required for professional success. The fourth edition features
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