Joico Blonde Life Violet Shampoo Dehydration Sand resistant (protection doesn’t rub

Sand resistant (protection doesn’t rub off on contact with sand) and very water resistant

and what’s more

tingling and discomfort

A synthesis of super-antioxidants ferulic acid and acetyl zingerone help to enhance the effects of vitamin C

as well as hydration

Joico Blonde Life Violet Shampoo Dehydration Sand resistant (protection doesn’t rubKeep your hair colour blonde and icy with the Joico Blonde Life Violet Shampoo. With a rich consistency, the shampoo quickly works into a thick lather, cleansing the hair. Uplifting any dirt, dead skin cells, impurities or build up from the scalp this shampoo detoxifies the locks from root to tip. Thanks to a potent blend of brass neutralising ingredients, the formula works tirelessly to cool yellow tones. Keeping your colour true for longer, the