Tom Coolen Size:A1 A and A’) The positive

A and A’) The positive forms being cut out (A)  are the components to form text and meaning but interestingly the negative forms left (A’) are iconoclastic and pictorial which are detached from the meaning

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Maalavidaa also aims to be considered as a tool for self-expression as well as a way to raise emotional intelligence and mental health sensitivity

A product and communication designer by trade

Tom Coolen Size:A1 A and A’) The positiveABOUT TOM COOLEN Operating under the moniker Mad Leif, Tom Coolen is a graphic designer and digital illustrator based in Hasselt, Belgium. Mad Leif is a name he gradually came up with. One of his all time favourite songs is Leif Erikson by the band Interpol, which makes up the former and is used as an anagram for life Tom sees mad as things that can be both positive and negative and it makes up the latter. It grew into a philosophy that entails making